The main purpose of a promotional flyer is to attract attention and convert sales—by informing potential customers of unbeatable offers or highlighting the details of an event. This means that even if it is not going to be a reassured piece of art, you need to make it look incredible while fulfilling both purposes.
Here is a quick cheat sheet of how to create stunning promotional flyers:
- Create memorable headlines: Your headline should be short and snappy to capture the attention of your audience immediately. It can be a memorable sentence or a company tagline that sums up the promotion perfectly.
- Use high-quality images: Use a high-quality image that is easy to read and understand at a glance. The image should also relate to the information you want to pass across and should help your audience connect to the elements in the overall design.
- Keep the content simple: To create a promotional flyer that stands out, always remember that less is more. You only have a couple of seconds to capture the attention of your audience, so strive to only include concise content about your product or event.
- Amplify your contrast: High contrast visuals are attention-grabbing and easier to see at a glance. Remember, your flyer needs to have a strong pull to get your audience to gravitate towards it.
- Design top down: Flyers are usually read top down and your design should ALWAYS reflect this. The most important information should be at the top of the design while the least important details should be moved to the bottom.
- Focus on the benefits: To ensure that your audience sticks around so that you can convey all the details of your promotion, find ways to describe what makes you a better choice. Let them know ‘what’s in for them” by using powerful phrases such as “save”, “free”, and “guarantee” among others.
- Bold important keywords: Certain phrases or keywords can help you sell the information in your flyer. Endeavor to make them bigger, brighter, and bolder to create distinct emphasis.
- Brand your design: Don’t forget to display your company’ logo or image to eliminate any chance of being mistaken for a competitor. Your images or branding should be consistent with your website, business cards, social media pages, and brochures etc.
- Proofread your flyer: A grammatical error will make you look unprofessional before your potential clients, plus if you detect it too late you may have to spend more money on reprints.
- Include a “Call to Action”: After your target audience has engaged with your flyer, you need to keep them intrigued. Use a “Call to Action” such as a discount to encourage them to get in touch or make early bookings.
Now that you understand what to include in your promotional flyers, all you need to do is to implement the strategies to create stunning flyers that will appeal to your target audience.
Still not ready to design a perfect promotional flyer? Get started with our free trial offer so that we can give you a graphic designer to guide you. Happy designing!