A creatively designed brochure has the power to educate your target audience about your brand and convey its credibility. It also has the power to persuade the audience to consider becoming your customers. Simply put, a unique brochure is a necessary marketing tool that your business needs to sell more.
But it’s not easy to create an eye-catching brochure, and that’s why it’s advisable to hire an experienced graphic designer. You can still create the designs on your own, but you have to be creative. You need tricks of your own to catch the attention of your target audience.
1. Keep Your Target Audience in Mind
A brochure is a communication tool that you use to share your business idea to your consumers. For this reason, you have to customize it to suit your target audience. For example, if your target audience is cooking enthusiasts, you need to entice them with a design that shows food or cooking.
2. Put Pen to Paper
Before you get to your computer to make the design, you need to have a physical illustration of what you want. Thus, take out a pen and paper and make a sketch of your design. If the sketch pleases you, then you can go ahead and make its soft copy.
3. Limit Font Usage
It’s sometimes tempting to use more fonts than necessary when designing a brochure. Inasmuch as it can amuse some customers to see a brochure with multiple fonts, a majority of them will be displeased. So, try to limit the colors. Besides, too many colors make the brochure designer appear unprofessional.
4. Go for Sharper Images
For your brochure to appeal to an uninterested audience, the image has to be sharper. You’ll need to shoot them in high resolution and make sure they are pleasing to the eye and very unique. You can edit them as you want as long as you add your artistic touches.
5. Be Brief – Straight to the Point
You don’t have to use big words or lengthy sentences that the customer will find hard to understand. Just be brief and highlight the main ideas of your brand. The customer gets bored easily when the illustrations are detailed.
Your brochure can look as great as you want provided that you inject your imagination. Using the above tricks, you should be able to create a brochure that is not only unique but one that also sells. Use them as the basis for designing your brochure.